Crush It! Why Gary Vaynerchuk Says Now is the Time to Cash in on Your Passion

'Crush It!' will be out in Hardback, October 13, 2009. Bottomline: It's about the importance of being your own brand. I predict an instant NYT Bestseller. Gary was born in Russia and emigrated to the U.S. at age three. In his 20s he became co-owner of Wine Library a retail wine shop in New Jersey. After working long hours for seven years learning all about the winemaking industry he realized that the Internet was the next Gold Rush and became the Gonzo-style host of his bare bones online show Wine Library TV, which became a hit.