Marketing Secrets of a Mail Order Maverick

This is my third review of a Joseph Sugarman book (previous reviewed: Triggers: 30 Sales Tools You Can Use To Control The Mind... and Television Secrets for Marketing Success). Simply put: the author has a wealth of experience that he shares freely. He paid attention to the details of what works, and explains his methodologies. While the book describes the basics of mail order, the principles are very similar to online businesses.